Show Your Soft Side Campaign — a work in progress

SEE BELOW FOR PHOTOS OF OUR SOFTIES


GOOD STUFF:

OUTTAKES FROM THE SHOW YOUR SOFT SIDE CAMPAIGN
THE SHOW YOUR SOFT SIDE FACEBOOK PAGE

 

AWARDS:

2012 winner of 4 ADDYs awarded by the American Advertising Federation of Baltimore.
see below

awarded the Grand Prize for Marketing Excellence by the American Marketing Association
(Baltimore Chapter, 2012) (recipient:  Sande Riesett’s Outlaw Advertising)

 

LHL BLOG ENTRIES on the CAMPAIGN

Photographing the Show-Your-Soft-Side campaign (11/6/11)
Why Does Baltimore City Want to Take the Soft Side Campaign from Sande Riesett  (6/28/13)
And Then There was Archie  (2/1/14)

 

PRESS

Baltimore Sun:  Baltimore Athletes ‘show their soft side’ to Stop Animal Cruelty  (9/26/11)
Huffington Post: Professional Athletes Show Their Soft Sides For Animals  (9/30/11)
Huffington Post:  Show Your Soft Side Animal Campaign Features Burly Baltimore Celebrities  (6/19/12)
Examiner.com:  Baltimore Raven Torrey Smith is in the Show Your Soft Side Campaign  (2/2/13)
dailymail.com.uk:  Baltimore police officer ends up adopting ‘vicious’ pit bull … after it licked him and jumped in his cruiser (8/14/13)
BMoreGood.net:  Officer Brings Love for Animals Home  (8/29/13)
lovemeow.com: Baltimore Police Officer Protects And Serves Both Two Legs And Four Paws  (11/30/13)
vitaminisgood.com:  Alaz Approves:  Show Your Soft Side  (1/6/14)
Huffington Post:  Why this Baltimore Cop is Posing for Pictures with Adorable Kittens  (3/4/14)
Good Morning America:  Real Men Cuddle Pets  (3/5/14)
Fox News:  City Police Officer becomes Internet Sensation   (3/5/14)
BuzzFeed:  The Internet Has Fallen in Love with a Hunky Cop Who Rescues Cats  (3/5/14)
Closeronline.co.uk:  Handsome AND he rescues kittens:  could this police office be the most eligible bachelor in the world  (3/6/14)
The Baltimore Sun:  Animal-rescuing cop becomes Baltimore’s top eligible bachelor  (3/6/14)
The Huffington Post:  Here’s a lot of Beefcake in the Name of Being Kind to Animals   (6/2/14)

(6/2/14)

videos:
YouTube video (98 Rock / Show Your Soft Side) (6/7/12)
Matt Wieters and Millie Show Your Soft Side  (WBAL  TV 5/14/12)
Matt Wieters Shows His Soft Side (WBAL Radio  5/14/12)
Rod Daniels & dog Bandit join The Soft Side Campaign (WBAL-TV  09/12/12)
Show Your Soft Side “Jarret Johnson” (Sande Riesett’s Outlaw Advertising spot for the Campaign,  7/11/12)
Show Your Soft Side ‘Thank You’ Video  (8/25/12)

 

BILLBOARDS/POSTERS, in chronological order:

 

Additional Softies by other photographers:
Tommy Lee by Myriam Santos
Dizzy Grant by Amanda Safford
Henry Rollins by James McAlroy
Charlie Roan by Brian Batista
Tait Fletcher by Aryana Potter
Rebecca Corry by Myriam Santos
Rebecca Corry by Myriam Santos
Steffen Baldwin by Brian Batista

 

_____________________________________________________________________________________

 

2012 ADDY Awards for the Show Your Soft Side Campaign
presented by the American Advertising Federation of Baltimore

 

1.  Gold ADDY
Public Service:  Out-of-Home
poster/billboard:  John Rallo & Doobie

agency:  Outlaw Advertising, LLC
Sande Riesett, Creative Director/Copywriter
Hanna Mayer, Art Director
Leo Howard Lubow, Photographer
Lori Smyth, Production Manager

______________________________

2.  Silver ADDY
Public Service:  Collateral Poster

Poster:  Lil Black & Midnight

personnel:  as above

______________________________

3.  Gold ADDY
Public Service:  Campaign – Single Medium
Billboards:  John Rallo/Doobie; Adam Jones/Missy; Jarret Johnson/Tucker; Dizzy Grant/Saber

personnel:  as above
plus Amanda Safford, Photographer (Dizzy Grant/Saber photograph)

______________________________

4.  Gold ADDY
Public Service:  Mixed/Multiple Media Campaign
posters/Billboards:  John Rallo/Doobie; Adam Jones/Missy; Jarret Johnson/Tucker; Dizzy Grant/Saber

personnel:  as in # 3 above
plus Andrew Eppig/Clean Cuts, Audio Engineer

______________________________

special thanks to animal handler, Lisa Feather, whose first job was to help with Hank and Angus, Frank Remesch’s 240 lb Mastiffs.
and thank you, Frank, for not bringing your other three Mastiffs to the studio.