Show Your Soft Side Poster/Billboard Campaign (a work-in-progress)
2012 winner of 4 ADDYs awarded by the American Advertising Federation of Baltimore.
see below
awarded the Grand Prize for Marketing Excellence by the American Marketing Association
(Baltimore Chapter, 2012) (recipient: Sande Riesett’s Outlaw Advertising)
outtakes from the Show-Your-Soft-Side Campaign
Photographing the Show-Your-Soft-Side campaign (blog entry)
Baltimore Sun article (9/26/11)
Show Your Soft Side facebook page
Huffington Post: 9/30/11 and 6/19/12
Examiner (2/2/13) Baltimore Raven Torrey Smith is in the Show Your Soft Side Campaign
YouTube video (98 Rock / Show Your Soft Side)
Matt Wieters Shows His Soft Side (WBAL Radio)
WBAL audio clip of the Matt Wieters & Millie & Omaha shoot
in chronological order:
_____________________________________________________________________________________
2012 ADDY Awards for the Show Your Soft Side Campaign
presented by the American Advertising Federation of Baltimore
1. Gold ADDY
Public Service: Out-of-Home
poster/billboard: John Rallo & Doobie
agency: Outlaw Advertising, LLC
Sande Riesett, Creative Director/Copywriter
Hanna Mayer, Art Director
Leo Howard Lubow, Photographer
Lori Smyth, Production Manager
______________________________
2. Silver ADDY
Public Service: Collateral Poster
Poster: Lil Black & Midnight
personnel: as above
______________________________
3. Gold ADDY
Public Service: Campaign – Single Medium
Billboards: John Rallo/Doobie; Adam Jones/Missy; Jarret Johnson/Tucker; Dizzy Grant/Saber
personnel: as above
plus Amanda Safford, Photographer (Dizzy Grant/Saber photograph)
______________________________
4. Gold ADDY
Public Service: Mixed/Multiple Media Campaign
posters/Billboards: John Rallo/Doobie; Adam Jones/Missy; Jarret Johnson/Tucker; Dizzy Grant/Saber
personnel: as in # 3 above
plus Andrew Eppig/Clean Cuts, Audio Engineer
______________________________
special thanks to animal handler, Lisa Feather, whose first job was to help with Hank and Angus, Frank Remesch’s 240 lb Mastiffs.
and thank you, Frank, for not bringing your other three Mastiffs to the studio.